Passionate about sales for 20 years, Nicola Di Nicola is a true expert in Retail. He decided in 2008 to create Aladinoo Group.

Aladinoo’s commitment is to provide luxury brands with motivated and efficient sales teams. Their professionalism and sense of service ensure the success of commercial events. All the profiles proposed are hired on the basis of demanding criteria in order to scrupulously respect the culture and values ​​of the brands.

A tailor-made approach to our client’s events enables them to support them in all their projects and to meet their challenges. Aladinoo operates throughout France and in all distribution channels: specialty chains, department stores, traditional shops and parapharmacies.

More recently, Nicola Di Nicola’s expertise has allowed him to develop consulting activities to support our clients in their retail strategies and operational solutions. In 2017, Aladinoo once again accelerates its development with the creation of its temporary agency and its training school: the Retail Académie.

Aladinoo establishes a real relationship of trust with his customers who are many to be faithful to him : Cartier, Guerlain, L’artisan Parfumeur, Givenchy, Dior, Benefit, Kat Von D, La Prairie, Clarins, Fresh…

Like Nicola Di Nicola, the entire commercial and administrative team comes from the field. His mastery of the job allows him to fully understand the requirements of customers. A unique and versatile interlocutor accompanies the brands from the initial reflection of their operation to its implementation and its final reporting.

Our animators are hired on the basis of demanding criteria of well-being and know-how combined with a strong team spirit and passion for sales.

Their cultural and linguistic diversity is also their strength.

Our teams are systematically trained in our approach to sales. They are versatile or expert but all are geared towards performance and service. They can intervene in “traditional” shops as on linear or on large-scale operations. Some of them are also specialized in coaching to supervise the animators.

Our database of over 2000 experts is regularly challenged and nurtured with new profiles.
A behavioral charter and evaluation interviews have been put in place since 2015 to ensure a permanent quality of service and the evolution of our teams.

Our signature : A strong ability to adapt to changes in the business thanks to the omnipresence of our teams in the field.