From event staging to retail excellence
The story of Aladinoo Group begins with that of a passionate man, Nicola Di Nicola, who began his career in 1997 as an entertainer and presenter on Parisian event stages, for iconic brands such as Dior, Sisley, Givenchy, Guerlain, and more than 40 luxury and beauty houses.
A man, a passion, a vision.
For several years, he was the voice and face of numerous prestigious perfume launches, notably at Le Bon Marché, Galeries Lafayette Haussmann, Printemps, and more.
In 2008, he teamed up with his business partner and childhood friend to create Aladinoo Group, an agency with a strong focus on fieldwork, providing trained and dedicated staff, and customer experience in luxury cosmetics.
Since then, the group has continued to grow, combining high standards, agility and innovation to become a leading player in France and internationally in:
- Temporary staffing specialising in luxury beauty,
- Retail promotions,
- Event podiums,
- And HR assignments for perfume, cosmetics, skincare and accessory companies.
In 2008, he teamed up with his business partner and childhood friend to create Aladinoo Group, an agency with a strong focus on fieldwork, providing trained and dedicated staff, and customer experience in luxury cosmetics.
Since then, the group has continued to grow, combining high standards, agility and innovation to become a leading player in France and internationally in:
- Temporary staffing specialising in luxury beauty,
- Retail promotions,
- Event podiums,
- And HR assignments for perfume, cosmetics, skincare and accessory companies.
Debut on the catwalks (Dior, Sisley, Givenchy, Clarins, Guerlain, JP Gaultier, YSL, Estée Lauder, etc.)
Creation of Aladinoo Group – Retail agency dedicated to luxury goods
Launch of the strategic retail consulting division
Creation of Aladinoo Intérim, a temporary employment agency specialising in beauty
& luxe
Establishment of our internal training centre.
Aladinoo is ranked among the 500 best-performing companies in France by Les Échos / Statista.
Organisation of the Artistic New Inclusive Make Up Awards (ANIMA), France's first inclusive make-up competition
An adventure rooted in reality, driven by respect for customers, a passion for the profession, and the ambition to redefine in-store service through trained, committed and inspiring teams.